Now everything pays attention to personality, the same is true for packaging design, only with personalized packaging can be more attractive. What about personality design? In fact, it is not so complicated. The editor of the packaging design company below talks about the appeal of packaging with vivid shapes, bright colors, and unique artistic language, making packaging design more attractive.
Personality is to create an interesting and intriguing mood through the use of interesting plots and clever arrangements in packaging design. The reason why personality is loved is that by affirming beauty and mocking ugliness, two different qualities of emotion are combined to create an interesting and intriguing personality situation, prompting the audience to intuitively realize the true concept and Attitude, which has the special effect of a smiling smile.
Personality packaging can meet people's psychological needs. By integrating personality into the packaging, we can unconsciously create new psychological feelings while enjoying the information brought to us by the physical object. The fast-paced modern life has brought too much mental stress, and the relaxed and pleasant atmosphere of life has become widely expected. Therefore, people are also more likely to accept the packaging method of relaxed pleasure and humorous personality. Personality packaging can meet people's aesthetic value and is a means of artistic expression with high intelligence and emotion. It is completely different from gagging. It is a laugh induced by a person who is full of humor, joke, and dignified, serious personality, and emphasizes objectivity The true, kind, and beautiful nature of the object will make the packaging full of more intense interest and a higher artistic realm. This fully meets the new requirements of people's aesthetics.
In the design world, there is a recognized principle about exerting the psychological effect of design, which is described as "attention-interest-desire-behavior", and later added factors such as memory and trust. It can be seen that the primary condition for making package design acceptable to consumers and generating interest, desire, and even consumer behavior is to attract people's attention. The packaging graphics visually stimulate consumers, thereby fully mobilizing their enthusiasm for thinking, which plays a catalytic role and deepening effect in the process of forming memories. This can generally be achieved by the following methods. ①Funny expressions, that is, revealing the contradictions and special points of the object by language, action, image, etc., so as to attract consumers' attention in the simplest and most simple way. ② Humorous expressions, that is, the use of easy, implicit, witty, and funny jokes to break the conventional visual image, enhance people's visual interest, bring people joy and relaxation, and strengthen their sense of joy while being happy. Curiosity and memory of packaging design. ③ Exaggerated performance techniques create a discrepancy between experience and facts by pushing the characteristics of things to the extreme, thereby generating and strengthening individual effects, so that the theme of the appeal of packaging design is vivid and vivid. ④Satirical expressions, using a contempt or even arrogant temperature control to combat the erection or competitors of the ideas to be expressed, so that the communication and propaganda are more combative and seditious, and a pure personality Ascending into a more calm and profound personality.
In packaging design, color often has a pre-emptive power. As far as far-sight effects are concerned, color transmission is better than graphic and text communication. Good packaging design colors will be particularly eye-catching. When facing a large number of products, people can instantly leave a visual impression on consumers with packaging with distinctive personality and colors. Generally, this can be achieved by the following methods. ① Digging deep into consumers' emotional appeals and deep feelings of color; ② Determine the direction of personality color according to product attributes; ③ Find the personality color that consumers like based on consumer objects; ④ Determine the color of packaging design according to the thinking mode; Customs, determine the color of the packaging design. In order to reflect the differences with other products, the colors of personalized packaging should not choose those colors that are too close to those of your opponents. Instead, choose colors that are opposite to your main competitors to highlight the unique impression of the brand. This has been proven by countless brands. .
In packaging design, words are the most direct factor in conveying product information. Successful packaging often makes good use of words to convey product information and regulate purchase directions. Personalized text can be expressed in the following ways. ① Highlight the characteristics of the product; ② Strengthen the appeal of the text; ③ Pay attention to the recognition of the text; ④ Establish the level of text information; ⑤ Grasp the coordination of the font.
The composition is a combination of visual communication elements such as color, graphics, trademarks, and text in a specific space, which is coordinated with the shape, structure, and materials of the packaging to form a perfect, impeccable overall image. Although the methods are endless, the following are commonly used: vertical, horizontal, inclined, divided, centered, scattered, x-angle, overlapping, and comprehensive. The personalized packaging design uses association, exaggeration, comic, grotesque, replacement, integration and other expressions, which has a strong impact on human vision, arouses visual interest, and stimulates its association to meet the aesthetic needs of consumers in the new era. It is of great significance to the promotion of consumers' aesthetic taste.