Make packaging design solutions based on consumer habits, age groups, etc.
Packaging is mainly to attract consumers, then our packaging design needs to be done for consumers. The previous article " Asia's potentially broad market for food and beverage packaging drives the development of packaging design industry" talked about the development of packaging design industry. The first problem involved here is to analyze the corresponding consumer groups, and then make packaging design solutions based on the consumer habits, age group, cultural level and economic income of the consumer group. 1. Take into account the consumption habits to do the packaging design . When people consume, they usually have certain consumption habits. When designing product packaging, we should pay attention to starting from the consumer's consumption habits and designing packaging that meets the consumption habits of most people according to the characteristics of the product itself.
2. Consider the age of the consumer to design the outer packaging. Products usually have a certain age range. Similarly, it is generally impossible for product packaging to meet the tastes of consumers of all ages. When designing product packaging, you should design reasonably according to the age of the consumer.
3. Taking into consideration the cultural level and economic income of the consumer, do the packaging design. Generally speaking, differences in cultural level and economic income often lead to different consumer appreciation and requirements for product packaging. In terms of economic income alone, for consumers with relatively high economic income, in addition to higher requirements for the quality of goods, there are usually higher requirements for the packaging of goods. For such products, consumers should pay attention to taste and grade in packaging design, and strive to exquisite and elegant packaging to highlight consumer aesthetics and taste. EGO Shanghai Yige Advertising Co., Ltd. is a one-stop brand service agency that integrates brand marketing planning, product development and innovation, packaging design , and brand promotion. IG- Shanghai famous packaging design company , Shanghai packaging design company , food packaging design company .