EGO Shanghai Yige Advertising Co., Ltd. is a one-stop brand service agency that integrates brand marketing planning, product development and innovation, packaging design, and brand promotion. Since its establishment, it has been committed to creating a practical creative consulting service provider with the most sales and innovation in China. We adhere to the "insight + concept + creation" concept, and provide integrated, in-depth and effective research, planning, design and management of comprehensive brand consulting services for outstanding local growth enterprises in the Chinese market. We believe that a good brand is not just a form, not just a skill, not just a vision. It should also be a dialysis of thought and the necessity of strategy; its connotation should be unique in its penetrating power, communication power, and promotion power, and its appearance It should be international, local and quality.
Vision: To become China's most selling creative integration company
Mission: Stand up the backbone of Chinese creative design to increase sales of each product
Values: innovation-oriented achievement, customer achievement, brand achievement
EGO means "self, self-awareness" in English. Extending it has meanings such as "personality", "innovation" and "infinite creativity".
Yige comes from the transliteration of EGO, meanwhile, it means creativity, and style means style. Yige means creativity with style.
EGO Grid: Big Patterns and Big Ideas
If it is said that the qualified Igor is due to reason, then the talent development mechanism enjoying "spring, summer long, autumn harvest, winter Tibetan" is the fruit. IG constantly provides entrepreneurial opportunities, constantly provides space for climbing, and finds its own career goals. Every Igor is a seed sown in spring, taking root and sprouting. Under the watering of the team sharing mechanism, it flourishes like summer, establishes its own branches, and contemplates and converges in autumn. How can I get the fruit, and finally share the fruit collection in the winter, build a new team, germinate again in the next spring, and enter the next cycle.
The purpose of design is not to be beautiful, but to help brands realize greater business value. We believe that the excellent design team of Igor must have certain market experience, have a keen market insight, and have deep research on market development trends, industry attributes, and consumer psychology. Only design that fits the market can bring value to the enterprise and realize the value of the design itself. Let us open our minds, untie ourselves, and release ourselves. Use creativity to create effective value for brands, and use a systematic branding approach to brand navigation. Clear our old-fashioned concepts and ideas, jump out of design to look at design, jump out of brand to look at brand. To build a brand, we must start with knowing ourselves, starting with product positioning, starting with market research, and starting with target groups; we use innovative ideas and wholeheartedly assist companies to build strong brands. Using the Igor PIS method, brand diagnosis, market research, brand naming, slogans, selling point refining, brand image design, packaging design, terminal materials, build a successful brand for you.
Jack Welch has a famous saying about the team: you can take my business, but you can't take my team, as long as my team is there, I can start a more brilliant business. This is a universal road sign and a principle that we must uphold in our modern enterprise. EGGER adopts the senior partner system to provide each ghost with a rising space so that they can find their own professional goals. The low turnover of our talents enables Yige to build a complete creative team structure; long-term tacit cooperation to provide customers with high-quality services. Stable creative team, so it provides effective guarantee for the stable production of the client's project quality.
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Shanghai: Room 210, Building 4, Peninsula Creative Park, No. 258 Xixing West Road, Shanghai Phone: 021-333601066 Shanghai ICP No. 12007105-6